Sofyan Hotel, under PT Sofyan Hotels Tbk., started its journey in the year 1968. After years of creating innovations in its business, Sofyan Hotel brought up its true originality in 1992, namely the Halal Hospitality Concept. The concept was inspired by the founder's background culture of the Minang Tradition that is known for its heartfelt and welcoming hospitality to others while upholding their values. Therefore, the company has developed a new concept instilling the substance of Halal Values in the Hospitality Industry, so that it can be accepted by all.
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Fitrah – The natural tendency of every human that guides us to goodness, comfort, and genuine hospitality to everyone. Therefore, we thrive to always be virtuous at all times so that we can serve our guests with a welcoming experience.
Halal – Halal means “Permissible” according to Halal Principles, hence assuring that the products and services that we provide are safe, comfortable and friendly for all.
Kinship – Sofyan Hotel operates based on Kinship, to show our strong commitment in serving our guests as if they are our own family.